For credentialed experts ready to be known globally
We put you on the TEDx stage
The 90-Day Authority Accelerator takes proven experts from expertise to authority: your idea refined, your brand built online, your podcast launched, your TV appearance, your TEDx applications submitted, and your book underway.
65+ LinkedIn recommendations · Limited new clients each quarter
Tara LaFon Gooch, MBA: “It’s not about being the best. It’s about being the best known.”
▶
Client story: Marques Ogden
Dr. Gina Anderson at TEDx Raleigh
415K+
views on Tara's TEDx talk
Where we have placed our clients
The problem
You've done the work. But the people deciding who gets the stage, the interview, or the contract can't see it yet.
Someone searches your name and finds little proof of how good you really are.
A post here, a guest spot there. Nothing connects, so nothing compounds.
You're qualified for bigger stages and higher fees, but the invitations go to someone more visible.
"Your brand walks into the room before you do."
Tara LaFon Gooch, Co-Founder
The cost of waiting
Every year you wait, someone else tells the story you were meant to tell. Picture one year from today.
If you stay the same
Same fees
Still charging what you charged last year, while your expertise keeps growing.
Same stage
Watching someone less qualified get the TEDx talk, the TV segment, the book deal.
Same idea
Your message still sitting in a notes app, waiting for the right time.
Same question
Lying awake asking the one question that never goes away: what if?
If you take action
Higher fees
Your prices finally reflect your expertise.
Bigger stages
Your talk is online and your TV segment is on your website.
Your message, live
Your podcast has an audience. Your book is in readers' hands.
A new question
You stopped asking "what if?" and started asking "what's next?"
Limited spots each quarter.
What you walk away with
TEDx, TV, and bestseller credentials next to your name, so trust is built before you say a word.
Visibility raises your value. One client tripled her prices as her authority grew.
Speaking invitations, media requests, and clients who already trust you when they reach out.
A podcast and audience that grow every week, independent of any algorithm.
Talk videos, broadcast clips, and a book you'll use in sales, speaking, and PR for years.
Coaching from a TEDx speaker, so you walk on set or on stage fully prepared.
Strategy before tactics
A TEDx talk is powerful. It's even more powerful when everything around it says the same thing.
As strategists, we look at your entire brand, your online presence, and your offer to make sure every part of your business is congruent. Then we build the positioning and tailored messaging that carry across your whole ecosystem: your talk, your show, your book, your media, and your website.
Built for established entrepreneurs with proven offers. We don't reinvent what's working. We amplify it.
"You took the time to thoroughly analyze my brand as well as my target audience, and the result was a branding strategy that was perfectly tailored to our company and its goals."
Randy Loyer, CEO, EpistIQ
Identity, story, and reputation
What people find when they search your name
Your proven offer, optimized to convert
Positioning and tailored messaging
One congruent authority brand
Every channel says the same thing, and says it well.
Inside the 90-Day Authority Accelerator
The Accelerator builds every channel under one strategy.
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Priyanka Venugopal, MD: from a 6-year dream to the TEDx stage
Application strategy and positioning
Idea, throughline, and talk structure
Delivery coaching and stage readiness
2 TEDx
talks in under 90 days for Dr. Susie Hansley
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Watch Nia Luckey on New Mexico Living
Segments on KRQE, FOX31, and ABC4 partner stations
Pre-interview coaching
Broadcast-quality clips you keep and reuse
3
partner stations across FOX, ABC, and The CW networks
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Beyond The Pills: 1,700 to 500K+ downloads
Done-for-you launch and production
12 edited video clips every month
Apple and Spotify positioning
500K+
downloads in 12 months for Beyond The Pills, up from 1,700
▶
Ido Kalev: #1 bestseller on release day
Done-for-you professional book proposal
Guidance and introductions to literary agents
Bestseller launch and visibility
2 → 55
Amazon reviews in 30 days for a client book launch
The Authority Ecosystem
Books, media, podcasts, and stages work as one system that compounds into influence and income.
01 →
Books
The foundation that fuels everything else.
02 →
Media
Validates your message and multiplies its reach.
03 →
Podcasting
Your owned platform. It builds trust at scale.
04 →
Speaking
Converts authority into influence.
05 →
Revenue
Influence that turns into income.
Our difference
Coaching is everywhere. Access is rare. Our relationships become your opportunities.
Explore the Accelerator3
Partner TV stations on FOX, ABC, and CW affiliates
20 to 35
Speaking leads every Monday, including TEDx
Podcasts
Guest spots across the shows we produce
Agents
Literary introductions in select cases
Why Best Branding Solutions
What you need
Doing it yourself
Typical agency
Best Branding Solutions
TEDx coaching and application strategy
No
Sometimes
✓
TV appearances on partner stations
No
Sometimes
✓
Podcast launch, production, and promotion
No
Sometimes
✓
Book proposal and bestseller launch
No
No
✓
One strategy connecting every channel
No
No
✓
Brand, presence, and offer reviewed for congruence
No
Sometimes
✓
Positioning and tailored messaging across your ecosystem
No
Sometimes
✓
Founder who has done it all herself
No
No
✓
TEDx coaching until you land the stage
No
No
✓
Our story
Best Branding Solutions started with two people, one pandemic, and a decision to build something we owned.
2020: where it started
Today
2020
Tara brought her corporate knowledge. Josh brought 20+ years as a brand designer and an expert eye for visual design. In the heart of the global pandemic, we built something we owned.
2020 to 2022
For two years, Best Branding Solutions ran on nights and weekends while Tara kept her corporate job.
March 2022
Tara turned in the company car, the laptop, and the cell phone, and started completely from scratch to chase fulfillment and purpose.
Today
Physicians moving from medicine into speaking and coaching. Executives leaving corporate to build a personal brand and a business. We help them do it.
"I was a corporate dropout looking for fulfillment and purpose. Now, every day, we get to take people's dreams and help them fulfill them."
Tara LaFon Gooch
Co-Founder
We practice what we build
Tara LaFon Gooch didn't learn authority branding from a textbook. She built her own, then turned the playbook into a system for clients.
415K+
TEDx talk views, top 50 globally
3x
International bestselling author
Top 2.5%
Podcasts globally, GRASP Confidence
3
TV networks: ABC, FOX & The CW
On the TEDx stage: “Gratitude, The Foundation of Confidence”
Leading a global virtual masterclass from the studio
Recording a podcast on a private island in Belize
How it works
1
Tell us about your expertise and your 90-day goals. We review every application personally.
2
If we're a fit, we review your brand, online presence, and offer, map your fastest path, and send a custom proposal.
3
We coach, produce, launch, and promote. You show up and shine.
Not sure where to start?
Bigger stages, media, an audience you own, or a published book. One Accelerator, built around what you want most in the next 12 months.
One program, built around your goal
Tell us what you want most and we build around it. We sequence speaking, media, podcasting, and books so each one feeds the next and compounds into income.
Speak on bigger stages
Liza Marie Garcia landed her first TEDx talk within 90 days.
Be recognized by the media
TV segments with partner stations in New Mexico, Colorado, and Utah.
Build an audience you own
Marques Ogden grew Get Authentic to 3.7K Spotify reviews and a top 0.05% global ranking.
Become a published author
One client launch grew from 2 to 55 Amazon reviews in 30 days.
Amna Shabbir, MD did all four: she landed TEDx, launched her podcast, and tripled her prices.
2,000,000+
TEDx views and counting
Total views on the TEDx talks Tara has coached our clients to land.
Client stories
▶
Watch: Marques Ogden
A top 0.05% podcast, his first TEDx talk, and a USA Wire cover
"Thank you, this wouldn't be possible without you!"
Marques Ogden
Former NFL player, speaker, host of Get Authentic
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Watch: Harvey Castro, MD
5 TEDx talks in 12 months
"It has been a true pleasure working with you. Thank you for helping me get my first TEDx talk!"
Harvey Castro, MD
Physician and TEDx speaker
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Watch: Dr. Susie Hansley, PhD
2 TEDx talks in under 90 days
"I'd been wanting to give a TEDx for a while and applied for a few, but wasn't having success landing one. That changed after I hired Tara."
Dr. Susie Hansley, PhD
Trauma and stress resilience expert
▶
Watch: Liza Marie Garcia
First TEDx talk in 90 days
"Quite honestly, I would not have achieved this milestone without her. Her coaching, insight, and unwavering support were invaluable."
Liza Marie Garcia
CEO, NOW Global Media, 7x published author
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Watch: Priyanka Venugopal, MD
From a 6-year dream to TEDx
"Before I talked to you, it felt like a faraway dream. You laid out the process and made it easy to follow."
Priyanka Venugopal, MD
Physician and TEDx speaker
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Watch: Dr. Gina Anderson
TEDx Raleigh + TV feature
"Thanks to her expert guidance, I have secured a high-visibility TV appearance."
Dr. Gina Anderson
4x Inc. 5000 CEO, bestselling author, learning scientist
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Watch: Nia Luckey
TEDx talk, promotion, book deal, and TV
"Tara's guidance in shaping my TEDx talk has been instrumental in refining my message and ensuring that it resonates with the audience."
Nia Luckey
Corporate leader, TEDx speaker, author
3x
Prices after TEDx and podcast launch
2
TEDx talks booked in under 90 days
500K+
Podcast downloads in 12 months, up from 1,700
5
TEDx talks in 12 months for one physician client
Who we work with
Doctors, researchers, and leaders with real expertise, a proven business, and the resources to invest in a global brand. Not generalists who want their goals to happen someday.
Turn clinical expertise into a voice trusted far beyond your practice.
Take your research from journals and conference rooms to global stages.
Build a personal brand as recognized as the companies you lead.
Go from known in your industry to known around the world.
There are three kinds of people: doubters, delayers, and deciders. We only work with deciders.
Doubters
They question every step and never take the first one.
Delayers
They wait for the perfect time, and the perfect time never comes.
Deciders
They commit, take action, and let the results follow. These are our clients.
You're a recognized expert in your field
You want visible results in the next 90 days
You have a proven offer and steady monthly revenue
You're ready to invest in your visibility
You want a partner who does the heavy lifting
✕ Your business is brand new and still finding its offer
✕ You're still deciding what you're an expert in
✕ You want it to happen "someday"
✕ You're shopping for the cheapest option
✕ You want advice, but not action
Client reviews
★★★★★
"Their team is highly responsive, detail-oriented, and truly invested in making the process smooth and stress-free."
Dr. Amna Shabbir
Host, Success Reimagined
★★★★★
"Most coaches want your business. Tara cared about my message as much as I did, and cared about ensuring it gets seen and helps people."
Dr. Susie Hansley, PhD
Chief Resilience Officer, TEDx speaker
★★★★★
"Tara has an innate ability to turn scattered thoughts into a clear strategy. She will transform your ‘big idea’ into a far-reaching thought leadership ecosystem built for profit and impact."
Cara Truitt
TEDx producer and keynote speaker
Questions
How are you different from a PR or podcast agency?
Most agencies handle one channel. We build your TEDx talk, TV presence, podcast, and book under one strategy, and we do the work for you.
Who will I work with?
You work directly with our founders. Tara leads strategy and TEDx coaching. Josh leads brand design and creative direction.
Do you work with clients outside North Carolina?
Yes. We serve clients worldwide.
What does it cost to work with you?
Every engagement is custom. Your investment depends on your goals, your timeline, and which channels we build together. This is a done-for-you partnership, not an off-the-shelf package. If your application is a fit, we'll recommend the right path on your strategy call and follow up with a clear proposal.
Do you create offers?
We work with established entrepreneurs whose offers already work. We optimize them to convert better as your authority grows, and amplify what's already working. We don't create offers from scratch.
Is it just TEDx, or my whole brand?
Your whole brand. We look at your brand, online presence, and offer to make sure they're congruent, then build positioning and tailored messaging across your entire ecosystem, not just one goal.
Who is the right fit?
Deciders. Subject-matter experts who want to build authority in the next 90 days, not generalists who want their goals to happen someday. Our clients are established physicians, executives, authors, and speakers ready to invest in their visibility.
How do I get started?
Apply to work with us. Our team reviews every application within 24 hours and will contact you if you're a fit. We accept a limited number of new clients each quarter.
We help the BEST become the BEST known.
For deciders
We left the safe path and built the life we wanted. Apply today, and if we're a fit, one strategy call will show you exactly which path gets you there fastest.
Apply to Work With UsWe accept a limited number of new clients each quarter.
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